Original Storyboard for a FourRoses Bourbon TV Ad. Unfortunately the client didn't picked up this one.
Agency : Ogilvy & Mather Paris. Creative Director : Bernard Bureau. Creatives : Benjamin Garrigues & Alexandre Hildebrand.
In an american desert, a truck speeds by towards a city
The road is in poor condition
The bumps in the road shake the truck
Some cases fall on the floor and shatter
Spilling, the bourbon leaves a trail behind the truck
When arriving in the city the truck stops, the driver gets
out and goes into a bar. The bourbon continues to leak...
A person walking by, finishes his cigarette and without
looking, throws it in the trucks direction,
The cigarette butt ignites the puddle. The fire spread up to
the inside of the truck,
We come back to the driver having coffee in the bar...
Suddenly a big explosion rocks the building...
He runs outside and finds himself in the street crowd
in a rain of rose petals. Everyone looks up in the sky...
Voice Over : "Four Roses, the Bourbon whose strengh
will never cease to amaze you"
Retour Menu