They say it is always risky mixing your job with your passion. On the other hand it can be quite fun to write a book about your favorite motorcycle company for one of the major European publishing houses. And for sure, fun it was: conceiving and setting up a 576 pages book in less than 6 months. The book, titled “Moto Guzzi, quando le moto hanno l’anima” (which translates in ‘when motorcycles have souls’, but the Italian is so much more poetic...) has been printed by Arnoldo Mondadori Editore, one of the most prestigious publishing house of Europe and it is part of their famous Oscar Bestsellers series.

Contents, graphic design and page layout were conceived and set up at the Creative Pole in Epinay-sur-Orge. The Publisher’s Head of Design Giacomo Callo came out with the unique metallic cover layout.

in the above picture: a moment of the presentation in the historical Libreria Cavour in Lecco, Italy. July 2007

Photo courtesy of Massimo Viegi.

Below: Mandello del Lario Signing one copy to a truly remarkable Guzzi enthusiast, the actor Ewan McGregor. Spetember 2007.

Photo courtesy of Enrico Panza.