The first number of the Ukrainian newsletter published by the Kyiv-based Centre for the Development of Arts Education is devoted to the theory and practice of cause-related marketing and sponsorship in the field of culture. Entitled "All about the art of managing the arts", this issue touches on arts management issues in the context of the ongoing cultural policy reform and the emergence of a new role of culture in the social and economic life in today’s Ukraine.

Articles include theoretical contributions, offer definitions, describe arts management techniques and practices, present training and funding opportunities and also include a book review. The issue features also an analysis by Butsenko on the present state of arts sponsorship and patronage in Ukraine, and reproduces the text of a recent Government decree setting out the priorities for national cultural policy in 2005-2007.