| This journal is published by Italian
Association of Cultural Economics. This number's theme section is dedicated
to the advertising market in Italy. The five
articles of this thematic section introduce the topic (Richeri); and deal with
advertising in newspapers (Ioppolo); in television (Devescovi); on the
Internet and through mobile phones (Pucci); as well as with
advertising audiences (Sorice).
Of interest in the other sections: Mazzone deals with the inconsistencies
in the EU audiovisual policy, caught between cultural and economic
objectives.
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