This journal is published by Italian
Association of Cultural Economics. This number's theme section is dedicated
to the advertising market in Italy. The five articles of this thematic section introduce the topic (Richeri); and deal with advertising in newspapers (Ioppolo); in television (Devescovi); on the Internet and through mobile phones (Pucci); as well as with advertising audiences (Sorice). Of interest in the other sections: Mazzone deals with the inconsistencies in the EU audiovisual policy, caught between cultural and economic objectives. |
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