International Journal of Arts Management
vol. 7 (1), 2004

  The contributions in this issue deal with questions of sponsorship, market research, marketing management, and include also a company profile of the Museum of Modern Art in New York.

Worth noting is the paper by McNicholas on new forms of arts-business relationships (see also the abstract in the New Acquisitions October 2004). Also of interest is the article by Fillis who criticises current, inappropriate marketing methods of arts organisations and recommends a more creative entrepreneurial form of marketing.

To view the publisher's online table of contents with abstracts in English, French and Spanish, please click on this external link.

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