International Journal of Arts Management
vol. 9 (3), 2007

  A focus section in this issue dedicates three articles to marketing: Assassi analyses business relationships with regard to theatres' programming decisions. O'Sullivan deals with audience development describing the experience of British music organisations with virtual communities. The company profile  presents the client management software of the Metropolitan Opera which has transformed business practices in the performing arts.

The remaining articles look at
- leadership of orchestra conductors;
- school-to-work transition in the competitive contemporary arts scene;
- the Baldrige tool for evaluating university programmes.

In addition to the regular abstracts in English, French and Spanish, this number includes again longer summaries in French.

To view the publisher's online table of contents with abstracts in English, French and Spanish, please click on this external link.
Interested in this issue? Click here!

 
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